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	<title>Comments on: Social Media Case Study &#8211; How JetBlue Used Twitter to Treat Me Like A Human</title>
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	<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/</link>
	<description>Things that STILL keep a 30 something guy going</description>
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		<title>By: 10 Strategic Social Media Approaches and Best Social Media Practices : Social Media and The Big W</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-486</link>
		<dc:creator>10 Strategic Social Media Approaches and Best Social Media Practices : Social Media and The Big W</dc:creator>
		<pubDate>Mon, 18 Jan 2010 04:28:31 +0000</pubDate>
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		<description>[...] – you can’t. But it will help a great deal, and can actually produce more loyal-consumers. Jet Blue’s social media customer service and responses to past PR emergencies are great [...]</description>
		<content:encoded><![CDATA[<p>[...] – you can’t. But it will help a great deal, and can actually produce more loyal-consumers. Jet Blue’s social media customer service and responses to past PR emergencies are great [...]</p>
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		<title>By: Ric Dragon Blog &#187; Blog Archive &#187; JetBlue on Twitter Does Is Right</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-485</link>
		<dc:creator>Ric Dragon Blog &#187; Blog Archive &#187; JetBlue on Twitter Does Is Right</dc:creator>
		<pubDate>Wed, 30 Dec 2009 21:36:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-485</guid>
		<description>[...] is sent to followers who make a comment on Jet Blue.Â  Here is one blogger who talks about his positive experience with JetBlue on Twitter.Â  On one flight from Denver to Boston, the temperature during the flight [...]</description>
		<content:encoded><![CDATA[<p>[...] is sent to followers who make a comment on Jet Blue.Â  Here is one blogger who talks about his positive experience with JetBlue on Twitter.Â  On one flight from Denver to Boston, the temperature during the flight [...]</p>
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		<title>By: JetBlue on Twitter Does Is Right &#171; Blog</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-484</link>
		<dc:creator>JetBlue on Twitter Does Is Right &#171; Blog</dc:creator>
		<pubDate>Wed, 30 Dec 2009 21:23:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-484</guid>
		<description>[...] is sent to followers who make a comment on Jet Blue.  Here is one blogger who talks about his positive experience with JetBlue on Twitter.  On one flight from Denver to Boston, the temperature during the flight [...]</description>
		<content:encoded><![CDATA[<p>[...] is sent to followers who make a comment on Jet Blue.  Here is one blogger who talks about his positive experience with JetBlue on Twitter.  On one flight from Denver to Boston, the temperature during the flight [...]</p>
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		<title>By: DaveRaffaele</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-475</link>
		<dc:creator>DaveRaffaele</dc:creator>
		<pubDate>Tue, 29 Sep 2009 17:43:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-475</guid>
		<description>Well since I tweeted them after I got off the flight about the A/C I don&#039;t know if they did anything about it. The fact that they had someone answer my comment makes me have faith that they did something about it. Someone did end up showing up at the counter. I was just an hour early. Ultimately them not being at the counter was not out of the norm for that red eye but it was good to have someone on Twitter (both JetBlue and other folks) to give me the 411. A little information can go a long way to keeping customers happy...that is what happened in this case.</description>
		<content:encoded><![CDATA[<p>Well since I tweeted them after I got off the flight about the A/C I don&#39;t know if they did anything about it. The fact that they had someone answer my comment makes me have faith that they did something about it. Someone did end up showing up at the counter. I was just an hour early. Ultimately them not being at the counter was not out of the norm for that red eye but it was good to have someone on Twitter (both JetBlue and other folks) to give me the 411. A little information can go a long way to keeping customers happy&#8230;that is what happened in this case.</p>
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		<title>By: DaveRaffaele</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-467</link>
		<dc:creator>DaveRaffaele</dc:creator>
		<pubDate>Tue, 29 Sep 2009 12:43:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-467</guid>
		<description>Well since I tweeted them after I got off the flight about the A/C I don&#039;t know if they did anything about it. The fact that they had someone answer my comment makes me have faith that they did something about it. Someone did end up showing up at the counter. I was just an hour early. Ultimately them not being at the counter was not out of the norm for that red eye but it was good to have someone on Twitter (both JetBlue and other folks) to give me the 411. A little information can go a long way to keeping customers happy...that is what happened in this case.</description>
		<content:encoded><![CDATA[<p>Well since I tweeted them after I got off the flight about the A/C I don&#39;t know if they did anything about it. The fact that they had someone answer my comment makes me have faith that they did something about it. Someone did end up showing up at the counter. I was just an hour early. Ultimately them not being at the counter was not out of the norm for that red eye but it was good to have someone on Twitter (both JetBlue and other folks) to give me the 411. A little information can go a long way to keeping customers happy&#8230;that is what happened in this case.</p>
]]></content:encoded>
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		<title>By: Laurie</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-466</link>
		<dc:creator>Laurie</dc:creator>
		<pubDate>Thu, 24 Sep 2009 21:21:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-466</guid>
		<description>How did these stories turn out?  Did you just get prompt answers from JetBlue?  Or did they fix the problems?&lt;br&gt;- Did the flight crew turn on the a/c?&lt;br&gt;- Did somebody show up at the counter?&lt;br&gt;Would love to know.  thx</description>
		<content:encoded><![CDATA[<p>How did these stories turn out?  Did you just get prompt answers from JetBlue?  Or did they fix the problems?<br />- Did the flight crew turn on the a/c?<br />- Did somebody show up at the counter?<br />Would love to know.  thx</p>
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		<title>By: Picture cataloging software</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-464</link>
		<dc:creator>Picture cataloging software</dc:creator>
		<pubDate>Sat, 19 Sep 2009 18:18:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-464</guid>
		<description>I wholeheartedly agree. Twitter makes a service or product offered open to griping and criticism, which is valuable for improvement.</description>
		<content:encoded><![CDATA[<p>I wholeheartedly agree. Twitter makes a service or product offered open to griping and criticism, which is valuable for improvement.</p>
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		<title>By: JetBlue on Twitter Succeeds in Humanizing Its Brand &#124; Search Engine Marketing Blog by DragonSearch Marketing</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-460</link>
		<dc:creator>JetBlue on Twitter Succeeds in Humanizing Its Brand &#124; Search Engine Marketing Blog by DragonSearch Marketing</dc:creator>
		<pubDate>Tue, 15 Sep 2009 15:50:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-460</guid>
		<description>[...] is sent to followers who make a comment on Jet Blue.  Here is one blogger who talks about his positive experience with JetBlue on Twitter.  On one flight from Denver to Boston, the temperature during the flight [...]</description>
		<content:encoded><![CDATA[<p>[...] is sent to followers who make a comment on Jet Blue.  Here is one blogger who talks about his positive experience with JetBlue on Twitter.  On one flight from Denver to Boston, the temperature during the flight [...]</p>
]]></content:encoded>
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		<title>By: Sunglasses</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-459</link>
		<dc:creator>Sunglasses</dc:creator>
		<pubDate>Thu, 20 Aug 2009 01:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-459</guid>
		<description>Social media really done a great impact to us.. You are not human if you don&#039;t have any Facebook, twitter etc.. And Twitter is really a popular Social media..</description>
		<content:encoded><![CDATA[<p>Social media really done a great impact to us.. You are not human if you don&#39;t have any Facebook, twitter etc.. And Twitter is really a popular Social media..</p>
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		<title>By: My Q&#38;A with Biz Stone, the co-founder of Twitter &#171; prototypo</title>
		<link>http://www.daveraffaele.com/2009/01/social-media-case-study-how-jetblue-used-twitter-to-treat-me-like-a-human/comment-page-1/#comment-454</link>
		<dc:creator>My Q&#38;A with Biz Stone, the co-founder of Twitter &#171; prototypo</dc:creator>
		<pubDate>Mon, 06 Jul 2009 16:59:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.daveraffaele.com/?p=1031#comment-454</guid>
		<description>[...] Real-time real life customer service (via Alex Jarvis  and Dave Raffaele) [...]</description>
		<content:encoded><![CDATA[<p>[...] Real-time real life customer service (via Alex Jarvis  and Dave Raffaele) [...]</p>
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